Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening

Marketers and agency execs say they are seeing between 70-85% of BFCM ad budgets going to Facebook and roughly 5-10% of budgets going to TikTok this year.

Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

This is the fourth part of a research series on the most popular emerging technologies. For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future.

Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?

Traditional media including broadcast and print are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV.

Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing

Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.

Media Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice

Publishers' third quarter earning reports are in.

Future of TV Briefing: The market for TV and streaming shows is in a correction period

This week’s Future of TV Briefing recaps the conversations from last week’s Digiday Future of TV Programming Forum, during which production and development executives discussed the state of the programming market amid the economic downturn.

Digiday’s 2022 Media Agency Report Analysis: The state and future of the media agency, client spending, staffing and beyond

Digiday staffers revealed the full results of the report and answered viewer questions for Digiday+ members on November 2.

Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans

Last week, new questions about brand safety surfaced as paid verification allowed users to pay the $8 to be verified with some posing as brands like Eli Lilly and Nintendo, among others, posting statements said brands would likely never post.