Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching

To better compete with its rivals, Peet's Coffee is firing on all marketing cylinders.

Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth

In a bid to educate about the latest innovations in the space, UM opened a retail space in its headquarters to let IPG employees and clients play with the latest commerce and retail media tech. And Walmart started an academy to teach the latest in retail media.

Digiday+ Research: Publishers’ use of X falls off

Digiday surveys of about 200 publishers found a big drop-off in their usage of X this year.

Research Briefing: Pinterest pitches itself to marketers to build clout among platforms

In this edition of the weekly Digiday+ Research Briefing, we examine how Pinterest is pitching itself to advertisers, despite receiving less investment from marketers than other social platforms, as seen in recent data from Digiday+ Research.

Media Briefing: How Axios, Bloomberg and Semafor grew their events revenue in 2023

Professional publishers took different paths to growth within their events businesses this year.

Future of TV Briefing: TV and film producers prepare for potential post-strike production logjam

This week’s Future of TV Briefing looks at the post-strike production — and post-production — logjam looming as the industry looks to return to set once the actors' strike is resolved.

Marketing Briefing: How the short-form video boom is driving marketers to creators for content production

Rather than working with a creator strictly for posts on their channels to get a boost from their reach, marketers are using creators as a means of production.

Pitch deck: How Pinterest is pitching itself to advertisers in 2023

Pinterest has always seen itself as a full funnel platform, but now it really wants marketers to do the same.