Media Briefing: Publishers are counting down to the end of Q4

It's only a month into Q4, but media execs are already declaring that it "sucks."

Future of TV Briefing: Netflix plots next phase in its programmatic ad push

This week’s Future of TV Briefing looks at Netflix’s plans to provide more programmatic buying options for advertisers.

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

This installment of our CMO Strategies series features social media and hones in on the key performance indicators marketers monitor and the challenges they face on each social platform.

Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships

Using AI to help manage the vetting process is appealing to marketers, agency execs and influencer marketing execs to help manage the process.

Digiday+ Research: A definitive ranking of publishers’ revenue sources as Q4 rolls on

Digiday+ Research surveyed publisher professionals to come up with this list of publishers' revenue sources — just as Q4 starts to heat up.

Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model

Modern remuneration is edging more toward performance- or outcomes-based agreements — which offer media agencies considerable upside but also take on a bit more risk if the work doesn’t deliver (which isn’t always in the hands of the agency). 

Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger

FaZe Clan’s July 2022 investor presentation, which the company used to generate interest in the SPAC merger, is still available on FaZe’s investor relations website, for better or worse. In light of the org’s very public struggles, esports investors are unlikely to see another pitch deck quite like this one at any point in the near future. 

Research Briefing: Brands, retailers back away from X on anniversary of Musk purchase

In this edition of the weekly Digiday+ Research Briefing, we examine how brands and retailers are shifting away from X one year after Elon Musk purchased the platform, how Netflix plans to expand audience reach for its ad-supported tier, and how one crypto exchange hopes to spark a new wave of crypto marketing, as seen in recent data from Digiday+ Research.