Digiday+ Research: Marketers plan to take more of their ad dollars to TikTok, Instagram for their holiday marketing

Digiday+ Research compiled a ranking of the marketing channels that have been most important to brands and retailers so far this year, and what channels will be most important through the all-important holiday marketing season.

Digiday+ Research: Brands brace for lower sales into 2023, but don’t plan to offer steeper discounts

Shoppers are out in full force this holiday season, but brands are still gearing up for a hit to their bottom lines in the fourth quarter and into next year -- even if they don't plan on increasing their discounts.

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Sorrell expects growth from them all.

Media Briefing: A timeline of media unions’ actions this quarter

Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.

Future of TV Briefing: The implications of IAB Tech Lab’s in-stream vs. out-stream video ad guidelines

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace.

Marketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms

Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many calling for agencies to reject participating in pitches with such requests going forward.

Digiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response

For now, brands don't have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response.

Media Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat

Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.