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Digiday+ Member Exclusives
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Digiday+ Research deep dive: Agencies and brands lose confidence in Facebook, even though they still spend thereAgencies and brands continue to put marketing spend toward Facebook, but the buy side's confidence in the platform is trending downward — more so for brands than agencies.
February 23, 2023 -
Media Briefing: How CRO Gillian White is leading Capital B into expansion modeCapital B just passed its first anniversary and despite the down economy, is still targeting growth in 2023.
February 23, 2023 -
Future of TV Briefing: Flexibility set to be an upfront focal point yet againThis week’s Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year's upfront market.
February 22, 2023 -
Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities nowLast week, during the ANA Media conference, Procter & Gamble Chief Brand Officer Marc Pritchard detailed how the Pampers brand's in-house agency is incentivizing soon-to-be parents to opt into its Pampers Club for information and rewards for their diaper purchases.
February 21, 2023 -
Digiday+ Research: Agencies up their Amazon spend, but still don’t spend a lot on retailThere have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they're doing so only slightly.
February 21, 2023 -
Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictionsArielle Garcia became the first-ever chief privacy officer at UM Worldwide, a reflection of the fact that media agencies have to be ready for the likelihood of increased privacy regulations
February 20, 2023 -
Digiday+ Research: Agencies’ clients heavily favor programmatic over direct-sold for online display adsProgrammatic advertising is far from perfect. But that doesn't stop agency clients from investing there, especially when they're allocating marketing spend for online display ads.
February 16, 2023 -
Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiencesPublishers are hoping to build up audiences for their video podcasts on YouTube Shorts.
February 16, 2023