Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days

As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out. 

Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?

Artificial intelligence may not be taking over media agencies' jobs yet, but some of this technology is already sitting, and working, next to you.

Digiday+ Research: Publishers grew ad offerings last year as fewer saw traffic increases

As fewer publishers saw traffic increases last year, a Digiday survey found that publishers didn't grow the number of titles they published but many did increase the number of advertising products they offered.

Media Briefing: Some publishers are changing event timelines to appeal to advertisers

Some publishers are pushing back tentpole events to give advertisers more time to spend, while others are moving ahead with or without sponsorship revenue.

Future of TV Briefing: TikTok’s revenue-sharing terms are turning off some creators

This week’s Future of TV Briefing looks at the language inside TikTok's revenue-sharing terms that has creators concerned.

Digiday+ Research: Buzz aside, how are publishers and marketers really experimenting with blockchain?

For this report, Digiday+ Research surveyed 388 industry professionals to uncover how they’re currently using blockchain technologies and how they plan to incorporate blockchain in the future.

Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can

The price increase at a time when many marketers are pulling back on ad spending given economic uncertainty will have marketers looking to get as much bang for their buck as possible with the game to justify the investment, according to marketers and agency execs. 

Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha

Agencies are beginning to research and learn about this cohort born after 2010, as experts say the work will be crucial in connecting with future generations.