Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

Economic uncertainty could make for a possibly messy collision of circumstances in upfront negotiations.

Digiday+ Research’s 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year.

Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom?

Why companies would and wouldn’t want to buy a rising star in ad tech.  

Media Briefing: The pros and cons of different AI revenue models for publishers

Here's a list of some different AI revenue models that publishers are signing, and the pros and cons of each.

Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again

This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.

Media Buying Briefing: What’s going on with the holding companies in India?

All the holding companies have been interrogated as a result of guidelines that were issued by the ad agency association as well as the broadcasters' association. What's unclear is what Indian authorities are looking for.

Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in

Marketers, already under pressure, will likely zero in on the effectiveness of their marketing spend to weather the storm.

Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?

Is (part of) Google preparing to 'go it alone?'