Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.

Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics

As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Digiday+ Research conducted a survey among nearly 40 publisher professionals in Q3. Here is what they had to say about their different revenue sources.

Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies

The staffing consultancy moved to acquire performance agency Markacy and creative shop Futureman, adding them to tech platform-turned-agency SketchDeck

Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

The real story will sit in how this newly fused entity behaves -- whether it breaks from the patterns that defined both parents or simply scales them.

Ad Tech Briefing: Pragmatism, not idealism, will determine the fate of Google’s ad tech empire

Judge Brinkema signals a cautious, pragmatic path as the curtain begins to fall in the remedies phase of Google's ad tech trial.

Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market

The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story.

Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026

Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.