Media Buying Briefing: Overheard at the Media Buying Summit

During the two Town Halls at DMBS, agency folk of all roles and stripes opened up about their challenges/pain points as well as the solutions to those challenges. 

Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits

Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S.

Media Briefing: Tech credits count for (some) compensation in publishers’ AI deals

This week's Media Briefing looks at how publishers are receiving credits to use AI companies' large language models as part of content licensing deals.

Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel

This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys.

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues

Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up.

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it.

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

Publishers' use of YouTube remains strong, but TikTok's place in publishers' video-focused social media strategies is growing stronger.

Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit

This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions.