Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen.

Media Briefing: Ad spending is slowing, but it’s a return to ‘normal’

Publishers' ad revenue was still up on an average of 26% year over year in 2022, but outlook for 2023 more so resembles pre-pandemic realities.

Digiday+ Research: Publishers are a lot less optimistic about NewFronts this year

Digiday+ Research surveyed publishers to find out how they expect buyers will spend during this year's NewFronts and upfronts. The short answer is there's a lot less optimism among publishers this year than there was last year.

Marketing Briefing: Marketers seek help with organic, social personas amid ‘reinvigorated interest in organic content’

Marketers who were once enamored with the potential for a super personalized paid media strategy are the same ones now enamored with the power of organic social and brands exploding on TikTok, according to marketers and agency execs.

Media Buying Briefing: Known’s data, analytics and engineering power wins over new media chief

Known's chief media officer Kasha Cacy feels like she finally found the right agency environment that balances deep-diving data science with sound media and creative strategies

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

In part two of Digiday’s second annual report on the state of ad-supported streaming services, we analyze how advertisers’ preferences match up with the platforms’ offerings. We also examine the challenges advertisers face on ad-supported streaming services and provide a guide to which platforms are right for key advertiser needs.

Media Briefing: Some publishers say payment terms are up to half a year, causing cash flow issues

Most publishers aren't seeing ad dollars roll in for at least 90 days after a campaign ends -- and that's if they're lucky.

Digiday+ Research: So how is that post-cookie prep going, anyway?

Both the buy side and sell side have been preparing to target and measure ads in a post-cookie world. But it turns out they're still only somewhat ready for the death of the cookie.