Pitch deck: How Amazon is talking to marketers about Performance+

It's designed to make campaign creation and management as easy as possible, and sits within Amazon’s demand-side platform.

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.

Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends

Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion.

Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings

Marketers are increasingly recognizing the benefit of collaborating with other brands on influencer marketing efforts and are anecdotally more keen to do so this year, according to five influencer marketing executives.

Research Briefing: Marketers are set to increase their upfront spending this year

In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement

Publishers' Q1 earnings show some promise in the digital ad market.

Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands

Programmatic advertising remains a stalwart among marketers' ad budgets, but that agencies' confidence in the channel has been shaken in recent months.

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire

What happens if that provocative campaign has the opposite of its intended effect?