Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays

In this week’s Digiday+ Research Briefing, we examine the marketing and sales channels brands and retailers are relying on this holiday season, how publishers and brands are rapidly accelerating their use of AI, and how gaming investment is on the minds of entertainment companies, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ Q3 earnings show a return to owned and operated

Publishers' Q3 earnings reveal another tough quarter with some moderate improvements.

Future of TV Briefing: The TV ad business shrank in the third quarter of 2023

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market.

Marketing Briefing: ‘Flat is the new up’: Why 2023 hasn’t been the easiest year for agencies

Continued economic uncertainty has made the demand for efficiency more intense this year, according to agency execs, who say that they’re still managing conservative, squeezed budgets as many CEOs zero in on performance marketing.

Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time

Could 2024 finally be the year we witness the transition into the deprecation of third-party cookies?

Digiday+ Research check-in: Publishers and brands go all-in on AI compared with Q2

Digiday+ Research checked in with publisher, agency and brand professionals to see how their use of AI is progressing as the year goes on. And we found that it's progressing significantly — particularly among publishers and brands.

Research Briefing: Publishers find Q4 isn’t lucrative, despite varied revenue sources

In this week’s Digiday+ Research Briefing, we examine how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows, as seen in recent data from Digiday+ Research.

Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale

Publishers have to go smaller to win ad dollars in 2024 and the higher volume of RFPs are coming with very specific requests for exclusive talent and experiential activations.