Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers' Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the display ad landscape and its role in marketers’ playbooks.

Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling

This week’s Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle.

Marketing Briefing: ‘Volume and speed of content creation’ for TikTok has marketers considering lead agencies for the platform

While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform.

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies

The arrival of Lionel Messi to Major League Soccer’s Inter Miami team has injected a thrill and excitement into soccer not seen since Pelé joined the NASL's Cosmos in 1975.

Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.

The slides are devoted to telling a story that WeAre8 hopes will run counter to the surveillance capitalism narrative that has come to define the largest social media companies.

Research Briefing: Retailers aim to build their retail media networks, but Amazon remains main player

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report on how retail media is growing as a marketing channel.

Media Briefing: Musical chairs among the media industry executive suite

Just past the midway point of 2023, the executive levels of many media companies look a lot different than they did at the beginning of the year.