Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’

Florian "Flo" Adamski weighed in on what 2024 looks like for his company and their clients, while explaining why the industry is still seriously addressing ad fraud.

Research Briefing: Programmatic hits road bumps heading into 2024

In this week’s Digiday+ Research Briefing, we examine the challenges facing programmatic advertising, how publishers, brands and retailers are giving up on X, and how publishers and brands are rapidly increasing their use of AI, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation

In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations.

Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated

This week’s Future of TV Briefing looks at how the streaming ad market’s programmatic guaranteed vs. private marketplace debate is reaching a compromise.

Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence — and spending — fall in online display

Agency clients still see programmatic as an important part of their marketing budgets. But, overall, the uncertainty around programmatic could be causing them to lose confidence in online display ads as a marketing channel, and, as a result, agency clients are investing less in online display.

Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word

Virality may mean something is simply viral within that niche rather than hitting a level like the Ice Bucket Challenge.

Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company

Even with more than 20 agencies and 3,000 employees under its umbrella, parent Plus Company doesn’t position itself as the typical holding company.

Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot

Digiday+ Research found that publishers' programmatic ad revenue didn't quite live up to expectations this year, but they still see it as a growth area.