Media Briefing: Publishers air pain points at the Prebid Summit

At the Prebid Summit, publishers voiced concerns around a cookieless Chrome and being saddled with the task of sustainability.

Future of TV Briefing: The prices Amazon is pitching to advertisers for Prime Video

This week’s Future of TV Briefing looks at the prices — plural — that Amazon is asking advertisers to pay for Prime Video’s upcoming ad-supported tier.

Marketing Briefing: Here are 5 trends you might have missed from Advertising Week

With Advertising Week New York in the rearview mirror, here are trends you might have missed.

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy exert greater influence on their data doings.

Digiday+ Research: Are brands and retailers giving up on Twitter – sorry – X?

The social platform formerly known as Twitter is in flux. And brands and retailers might be shifting away from including X in their marketing strategies.

Research Briefing: Agencies see a future for AI as Advertising Week wraps up

In this edition of the weekly Digiday+ Research Briefing, we examine how agencies, fresh off of Advertising Week, see a future shaped by AI, how publishers’ use of X is falling off and how education is becoming key to retail media’s growth, as seen in recent data from Digiday+ Research.

Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle

Publishers were pleased with the revenue earned from yet another Amazon shopping event.

Future of TV Briefing: How ad buyers are appraising the FAST ad market

This week’s Future of TV Briefing looks at the increasingly crowded free, ad-supported streaming TV market.