Digiday+ Research: Events will be key for publishers’ revenues next year

Publishers' events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to Digiday+ Research.

Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions

This lesson reviews the identity challenge and its continuing evolution for programmatic sellers. It is intended for sellers who are familiar with programmatic advertising and want to expand their understanding. The goal of working with identity is to achieve a unified view of the user across all possible touchpoints to deliver an effective marketing experience […]

Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023

This week’s Future of TV Briefing looks at how major streaming service owners’ subscription business fared in the third quarter of 2023.

Programmatic for sellers: Unit 4  – The impacts of data privacy regulation

This lesson reviews the rapid development of data privacy regulations and is intended for those familiar with programmatic advertising and wanting to expand their understanding. In the EU, the stringent GDPR is the law of the land. In the U.S., California has led the data privacy charge with CCPA and its CPRA amendment. Other states, […]

Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold

Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video advertising medium, focusing on various video formats and how they look and function. It is intended for those familiar with programmatic advertising and looking to expand […]

Programmatic for sellers: Unit 2  – Understanding the world of programmatic deals

Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open exchange, private marketplace, preferred deals, and programmatic guaranteed — and is intended for those familiar with programmatic advertising and looking to expand their understanding. Understanding the context around programmatic […]

Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

Some agency execs say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window.

Digiday+ Research: Brands turn up their TikTok investments for the holidays

Brands have been spending more on TikTok leading up to the holiday season this year, teeing up the platform to play an important role in their holiday marketing efforts.