Digiday+ Member Exclusives
-
Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace
Due to factors like a writers' strike, confusion among measurement offerings and a soft scatter market, this year's upfront could be a rough one for video sellers.
May 15, 2023 -
Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization
Publishers are upping the ante when it comes to the role of sustainability in their ad businesses, thanks to pressures from the buy-side.
-
Future of TV Briefing: Short-form video rev-share options mount but have yet to amount to much
This week’s Future of TV Briefing assesses the revenue-sharing options for short-form vertical video creators.
-
Digiday+ Research: Half of publishers are already using generative AI — and more will follow
When it comes to generative AI, publishers are split down the middle — and use of the technology is poised to grow in the media industry.
-
Digiday+ Research Lifestyle Subscription Index: Sports Illustrated, Vogue, NatGeo separate casual readers from enthusiasts
The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions.
-
Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change
Rather than viewing in-housing as a contentious and existential threat, marketers, search consultants and industry analysts say that agencies should focus on how they can work together.
-
Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
Pitching new business is the lifeblood of any agency. Churn is constant, so filling the new-business pipeline is essential to. But equally true is how truly grueling and unsatisfying the process is.
-
Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider
Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen.