Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients

Now as some move beyond their own workforce diversity and internal programs, they are bringing that DEI expertise and strategy to clients in new offerings and services.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn't all that bad.

Research Briefing: Marketers face cost of media challenges with site display ads, email’s main barrier is scale

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released report on the display ad landscape and its role in marketers’ playbooks.

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers' Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the display ad landscape and its role in marketers’ playbooks.

Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling

This week’s Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle.

Marketing Briefing: ‘Volume and speed of content creation’ for TikTok has marketers considering lead agencies for the platform

While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform.

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies

The arrival of Lionel Messi to Major League Soccer’s Inter Miami team has injected a thrill and excitement into soccer not seen since Pelé joined the NASL's Cosmos in 1975.