Future of TV Briefing: The 2023 glossary

This week’s Future of TV Briefing offers an updated list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

Marketing Briefing: How marketers’ perception of linear TV is changing

It's an unusual moment for linear TV, which is likely adding to the ongoing perception shift of TV among marketers who may now question if they need TV rather than assume its necessity.

Digiday+ Research deep dive: Publishers crack the code of making Instagram work for them

A Digiday+ Research survey found that things are heating up when it comes to publishers' use of Instagram, and if things keep trending in the same direction it's possible that Instagram could even surpass its sibling social media platform.

Media Buying Briefing: Agencies’ views for and against bid shading

Ever since bid shading became prevalent in programmatic, how do agencies know it’s working? There are still plenty of uncertainties and complexities around the benefits and downsides.

Pitch deck: Inside the TikTok Shop pitch to brands

If TikTok can get this right, the platform can make a lot of cash by taking a cut from its Shop purchases.

Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released report on how Google dominates in both marketing spend and confidence on the buy side, and the latest installment the Digiday Subscription Index, which focuses on professional publications.

Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can.

Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits

This report, looking at professional publications, is the third piece to come out of our Digiday Subscription Index, a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions.