Media Buying Briefing: Here are five media agency trends to watch in 2024

After a tumultuous 2023, here are the five media agency trends to watch in the coming year.

The State of AI: The paradigm shifts toward data for marketers

As AI becomes more mainstream with consumers, marketers have started to look to the technology as an important part of their toolkits.

Research Briefing: Amazon’s value to brands’ holiday plans spikes, Google’s stalls

In this week’s Digiday+ Research Briefing, we examine how Amazon’s importance to brands’ holiday marketing plans is growing, how much ad spending is expected to increase in 2024, and how publishers and agencies are cautious about devoting more resources to Threads, as seen in recent data from Digiday+ Research.

Media Briefing: Some agency execs are mystified by heightened invalid traffic counts from Google compared to DSP reports

Agency execs are worried that the invalid traffic rates from Google aren't lining up with what DSPs report.

Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address

This week’s Future of TV Briefing looks — once again — at why the CTV ad industry needs to reduce its reliance on the IP address as a tracking mechanism.

Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends

Some trends only last a week.

Digiday+ Research: Is Google’s value to brands past its prime with holiday shopping underway?

While brands and retailers still see Google as an important part of their marketing strategy during the holidays and throughout the rest of the year, it's possible that Google's value to marketers has already peaked.

Digiday+ Research: Brands spend more on Amazon as its importance to their holiday marketing spikes

Retail advertising is poised to have its moment, and brands and retailers are upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year.