Future of TV Briefing: CTV ad sellers are pushing more content-related signals into the programmatic bidstream

This week’s Future of TV Briefing looks at data from Beachfront showing that CTV ad sellers are more often attaching genre, network and channels signals to their ad impressions.

Marketing Briefing: Why the return to the office needs to focus on collaboration rather than mandated days

As the pandemic has gone on, though, the question of when or if employees would return to full-time in-office work has been a common one. Now, it seems, some companies are aiming to make that return more formal.

Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?

Buyers, having just gotten the upper hand on pricing, and clients, who are releasing budgets much closer to airtime thanks to greater flexibility they’ve been offered by TV sellers, aren’t about to let the pendulum swing back so easily to the sellers. 

Digiday+ Research: Brands, retailers spend a lot more on online marketing than agencies

Online marketing spend dominates its offline counterpart — no surprise there. But what might come as a surprise is that marketers across the board actually increased their spend in the last year, and that brands and retailers spent a lot more on online marketing than agencies.

Research Briefing: YouTube faces child safety protocol concerns, as more marketers use hyper-personalized ad targeting

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released report on marketers’ expectations for revenue growth in the coming year.

Media Briefing: Publisher CROs say Q3 ad revenue is pacing up but advertisers are looking past Q4

Media CROs are hoping to end 2023 on a somewhat positive note, but advertiser clients are seemingly ready to leave the year behind.

Future of TV Briefing: The key to creator-driven commerce comes down to ease of use

This week’s Future of TV Briefing looks at why YouTube Shorts’ and TikTok’s affiliate commerce programs for creators may fare better than past efforts from the likes of Instagram.

Marketing Briefing: Diversity execs sound off on the current state of DE&I in advertising – a work in progress

Diversity executives at advertising holding companies sound off on the current state of DE&I.