Research Briefing: Publishers find Q4 isn’t lucrative, despite varied revenue sources

In this week’s Digiday+ Research Briefing, we examine how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows, as seen in recent data from Digiday+ Research.

Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale

Publishers have to go smaller to win ad dollars in 2024 and the higher volume of RFPs are coming with very specific requests for exclusive talent and experiential activations. 

Future of TV Briefing: Inside the development of Disney’s data clean room

This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago.

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

Retailers like Walmart, Target and Kroger have been expanding their retail media platforms in recent years thanks to increasing interest from brands. In this report from Digiday’s CMO Strategies series, we unpack the strengths of several top retail media networks, some of which have been experiencing major growth in performance metrics.

Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend

With more competition and consumers tightening their wallets given financial worries amid inflation, finding a way to stand out with not only deal messaging but something eye-catching and entertaining is crucial for marketers this year, according to agency execs.

Digiday+ Research: Instagram grabs largest share of brands’ and agencies’ marketing spend — even over Google

Heading into the holidays, Digiday surveys found that Instagram is the winner among marketing channels this year, while the shine is wearing off of Google.

Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic

With ongoing changes in the retail and commerce space, agencies are adapting their omnichannel and dynamic marketing strategies as store traffic bounces back to pre-pandemic levels.

Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024

In this week’s Digiday+ Research Briefing, we examine how ad-tech firms and ad agencies are prepping for a year of political spending on CTV, which top revenue sources publishers say they rely on in 2023, and how Uber is changing its TikTok strategy, as seen in recent data from Digiday+ Research.