Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands. This comes as various agencies need to move rapidly on social media trends and create more consistent, flexible content for their clients.

Media Briefing: The 2024 media glossary 

Here’s the latest guide to what people talk about when they talk about the ever-changing media industry. 

Future of TV Briefing: 8 charts that sum up the state of streaming advertising

This week’s Future of TV Briefing takes a visual look at the state of streaming ads.

Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing

YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers.

Marketing Briefing: How brand safety has changed — even as Musk goes after GARM

This edition of the Marketing Briefing isn’t to predict what will happen but to get a sense of the current brand safety conversation that’s happening between advertisers and agency execs now outside of the current lawsuit hubbub.

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV

Media agencies with clients investing in sports need to do a bit of rethinking on how to approach those investments. As a result they're developing new practices and opportunities to integrate with leagues and athletes.

Media Briefing: Pubs’ Q2 earnings look rosy thanks to AI deals and an improved ad market 

So far, so good for (some) publishers' bottom lines in 2024.

Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide

This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses.