Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming

The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and YouTube.

Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers

The social network is going back to its roots, pushing real-time conversations — and more importantly advertisers' ability to target the ones they deem suitable.

Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets

Podcast networks are wooing influencer marketers for their social media ad budgets.

Future of TV Briefing: Why owned channels are key to creators’ commerce businesses

This week’s Future of TV Briefing looks at why it's important for creators to have their own channels to support their affiliate commerce businesses.

Digiday+ Research: How social platforms stack up for publishers

To find out where different social platforms stand with publishers, Digiday+ Research surveyed publisher professionals on their social media usage and ad spend, and how social platforms play into their revenues and branding.

Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback

The push for companies to walk away from DE&I comes amid softer consumer spending and earnings.

Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn

The CEO of Dawn used his experience at Publicis and MDC Partners to construct a holding company model that partners rather than acquires.

Media Briefing: How publishers spent summer 2024 

How the digital media industry spent summer 2024.