Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore

The timeline for holidays and traditional promotional cycles like say Black Friday and Cyber Monday that made up seasonal marketing efforts have changed and stretched out in recent years.

Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands

While brands' Facebook usage and spend remain strong, the platform is being eclipsed by Meta sibling Instagram.

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat's efforts to attract marketers and how brand safety remains a concern across social media platforms.

Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024

Publicis Groupe, followed closely by Omnicom, posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024.

Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves

Over the past several months, beta tests of these tools revealed positive upticks in common KPIs.

Future of TV Briefing: The 2024 glossary

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

This is the first half of Digiday’s CMO Strategies report on social media. Among all marketing channels considered in the series, social media continues to dominate. In this report, we examine the strengths and weaknesses of social media's top players.

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand

Marketers have focused on short-term over long-term for some time but that may be changing.