Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation

Media agencies’ main message to clients is to focus on generating quality, usable first party data that’s compliant, because privacy issues are rendering cookies more and more useless. 

Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal  

Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox. 

Future of TV Briefing: A look at Netflix’s streaming bundle playbook

This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

While the communication strategy for the Democrats already included robust digital and social media placements that have become table stakes, those efforts will likely only increase in the weeks to come.

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers

The timeline on which Google will officially kill the third-party cookie is anyone's guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers' guesses look very different from publishers'.

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall

Media buyers were largely surprised by Peter Naylor's sudden exit from Netflix last week. Larger forces at play are affecting streamers overall.

Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag

Publishers check in on their programmatic businesses.

CMO Strategies: A guide to display ads — benefits, obstacles and trends

The third installment of Digiday's 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.