Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet

The timeline for a return to business as usual – whatever that may mean now – is yet to be determined.

Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways

It's just the latest holding company to shake up its roster of products and offerings to simplify and speed up its ability to deliver better insights on media investments.

Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on agency and brand confidence in TikTok, and on how publishers are making Instagram work for them.

Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit

Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings.

Future of TV Briefing: The 2023 glossary

This week’s Future of TV Briefing offers an updated list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

Marketing Briefing: How marketers’ perception of linear TV is changing

It's an unusual moment for linear TV, which is likely adding to the ongoing perception shift of TV among marketers who may now question if they need TV rather than assume its necessity.

Digiday+ Research deep dive: Publishers crack the code of making Instagram work for them

A Digiday+ Research survey found that things are heating up when it comes to publishers' use of Instagram, and if things keep trending in the same direction it's possible that Instagram could even surpass its sibling social media platform.

Media Buying Briefing: Agencies’ views for and against bid shading

Ever since bid shading became prevalent in programmatic, how do agencies know it’s working? There are still plenty of uncertainties and complexities around the benefits and downsides.