Join us Oct. 15-17 in Phoenix to connect with top media buyers
Digiday+ Member Exclusives
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Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
If you feel like everything is turning into an ad network that might be because, well, everything is turning into an ad network.
June 11, 2024 -
Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
The mini holding company is once again pushing aggressively into the AI space, launching two new product/services with the goal of creating a new category of client
June 10, 2024 -
Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform.
June 7, 2024 -
Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the "Fortnite" ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future, as seen in recent data from Digiday+ Research.
June 6, 2024 -
Media Briefing: Why business publishers are finding value in social video ad revenue
Business publishers are turning their attention more to social video as advertiser interest -- and ad inventory -- opens up.
June 6, 2024 -
Future of TV Briefing: 5 trends to track in this year’s upfront market
This week’s Future of TV Briefing looks at the changes that may — or may not — transpire during this year’s upfront cycle.
June 5, 2024 -
Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’
Fewer marketers brought up Pride to agency execs who say that anecdotally it’s been noticeably quieter this year than in previous years, even last year.
June 4, 2024 -
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.
June 3, 2024