Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships

Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months.

Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment

When it comes to agencies, both of Meta's older sibling social media platforms may be past their primes.

Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit

The Summit offers a chance to share insights and knowledge around the media agency business, which is doing its best to adapt to tectonic change in the media business.

Research Briefing: Brands use Facebook less, dive into YouTube Shorts more

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on marketers’ evolving social media tactics, including how they’re using Facebook less and diving into YouTube Shorts more.

Media Briefing: How publishers are using AI tools in their sales operations

Publishers are starting to apply AI to their sales operations.

Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts

Digiday+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts videos create the most buzz for marketers.

Future of TV Briefing: TV ad industry’s measurement mess gets closer to cleanup phase

This week’s Future of TV Briefing looks at what an industry group’s conditional certification of three measurement currency contenders signals about the TV ad business’s measurement overhaul.

Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding

A Digiday+ Research survey found that brands and retailers report using Facebook less over the last few years, all while the platform's value to their revenues and brands has increased.