Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?

Trends of the last few years including a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid as well as a need to amp up loyalty programs to continue to collect first-party data will continue in the coming months.

Digiday+ Research: Publishers show optimism for their own companies in 2024 — but not the media industry

Surprisingly, publishers don't feel like their companies fared that badly in 2023. And they think their companies' prospects for 2024 are bright. Also surprisingly, though, they feel a lot differently about the media industry as a whole.

Media Buying Briefing: Agency news and takeaways from CES 2024

While artificial intelligence was a major theme across the Consumer Electronics Show this year, agencies and marketers are trying to move past the hype -- and seeking real investment and applications across the media spectrum.

Research Briefing: News publishers reach Gen Z on social platforms

In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how publishers are less likely to depend on subscriptions revenue this year, and how AI and influencer marketing are hot topics at CES 2024, as seen in recent data from Digiday+ Research.

Media Briefing: Sustainability standards are coming for digital advertising

GARM and Ad Net Zero are putting together a framework for how carbon emissions should be measured within the ad ecosystem.

Future of TV Briefing: Where YouTube stands in the 2024 streaming ad war

This week’s Future of TV Briefing looks at how agency executives appraise YouTube’s position against ad-supported rivals such as Hulu and soon Amazon Prime Video.

Digiday+ Research: Publishers’ revenues fell short of expectations in 2023, but most see growth ahead in 2024

Half of publishers expected revenues to increase last year, but it turns out only about a third of publishers saw revenue growth in 2023. However, half of publishers expect their revenues to fare better in 2024.

Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands

The ability to create a character that will appear across social platforms and potentially help a brand become more recognizable on those platforms is one reason for the interest in mascots.