Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

Brands' usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.

Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators

To creators there’s a sense that, with SXSW’s embrace of the creator community this year, the advertising and entertainment industry is starting to catch up to culture.

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

The Dentsu media agency's three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients.

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms

Brands' TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter of this year.

Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic

Apple News+ is a growing source of audience and revenue, according to publishers including The Atlantic, Dotdash Meredith and Newsweek.

Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry

This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.

Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles

Culture is ever changing, ephemeral and impossible to predict — and yet, today’s marketers are more beholden to the cultural zeitgeist than ever.

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks

WPP and Stagwell painted considerably different portraits of the future in the guidance they offered for the rest of 2025.