Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z

Digiday caught up with Fanta’s North America brand manager, Dane Callis to talk about how the brand is changing to be more consistent globally and to increase its appeal to Gen Z, among other topics.

Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers

Artificial intelligence could potentially become agencies’ differentiator in the next decade or two, so how good is the technology right now?

Research Briefing: The Cut expands as publishers overall increase ad products

In this week’s Digiday+ Research Briefing, we examine how publishers are growing their ad products, when agencies and publishers expect deprecation of the third-party cookie to actually happen, and how marketers relied on traditional celebrities for their Super Bowl ads, as seen in recent data from Digiday+ Research.

Media Briefing: How 3 publishers are making their sites more/less habitable to AI crawlers 

Three publishers are changing how much access AI crawler bots have to their content.

Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0

This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues.

Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses

Brands and retailers are making investments in generative AI. More than half are using the technology, and chatbots are the most popular application of it.

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them

Throughout the 59 ads that aired during the Big Game, there were 80 celebrities featured with the average age of the celebrity featured clocking in at 49.

Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

More than half of publishers increased the number of ad products they offered last year, and of those who increased their ad offerings, most added branded content products.