Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands

The former global chief strategy officer for EssenceMediacom explains what agencies need to do to keep up with branding efforts that need to deliver more impactfully on a performance level rather than just traditional brand building.

Research Briefing: Gen Z gets breaking news first through social media like TikTok

In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how advertisers are sticking with X at least through the Super Bowl, as seen in recent data from Digiday+ Research.

Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize

Buyers say that the money is still not moving towards consolidation of alternative identifiers.

Future of TV Briefing: Why streaming ad formats are due for an update

This week’s Future of TV Briefing looks at the appetite among ad buyers for streaming ad formats to expand beyond the traditional TV-style interstitials.

Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

Influencer marketing RFPs are now asking for more from potential agencies and platforms.

Media Buying Briefing: Exploring the many ways creative and media are coming back together

For a number of reasons, creative agencies are expanding into full-service by adding media, especially as disciplines like programmatic, retail media and cross-media measurement become bigger tasks.

Digiday+ Research: A snapshot of the agency business in 2024 (spoiler: agencies see a rebound ahead)

Agencies see 2024 as a year in which their businesses will find themselves on the upswing after a tough 2023. But they're still wary of the economy after such a tough year.

Research Briefing: Marketers make the shift as Google actually kills the cookie

In this week’s Digiday+ Research Briefing, we examine how brands are turning to other data sources as Google begins to disable third-party cookies, and we delve into publishers’ revenue expectations and industry predictions for 2024, as seen in recent data from Digiday+ Research.