Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old.

Media Briefing: What to expect at the Digiday Publishing Summit, September 2024 edition

Take a sneak peek at the topics that will be discussed on stage during the Digiday Publishing Summit.

Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD’s lead

When it comes to programmatic advertising on demand-side platforms, there's no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there's room for competition in the space, and industry members want that competition to come from Amazon.

Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.

Marketing Briefing: Why nostalgia marketing can be a crutch

If marketers continually lean on the past without building for the future, there won’t be anything new to reference five, ten or fifteen years from now.

Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming

The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and YouTube.

Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers

The social network is going back to its roots, pushing real-time conversations — and more importantly advertisers' ability to target the ones they deem suitable.

Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets

Podcast networks are wooing influencer marketers for their social media ad budgets.