Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

“[Advertisers] already pay data providers for data. So why not pay the publisher?”

Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit

In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.

Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront

This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.

Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself

As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.

Media Buying Briefing: Why sports investment is a lot more complex than it used to be

This isn't your father's sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases.

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers

TikTok's recent issues aren't affecting how much brands and retailers are spending on marketing on the platform yet — in fact, their marketing spend on TikTok is actually growing.

How media buyers view the retail media landscape — from Amazon to Walmart to Wawa

The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company.