Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.

Ad Tech Briefing: The DSP wars — a game of finance over features?

Amazon is taking aim at The Trade Desk’s spot in the ‘DSP duopoly’ of programmatic advertising.

Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move

The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports, is slow to build any momentum.

Digiday+ Research: Nearly half of publishers report an increase in referral traffic from social

Nearly half of publishers have seen an increase over the last year in the referral traffic they get from social media platforms, according to a Digiday+ Research survey.

Media Briefing: Affiliate isn’t dead, say publishers – but it must evolve in the AI era

Publishers say affiliate and commerce businesses need to evolve in the AI search era.

Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys

This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.

Ad Tech Briefing: MNTN is ad tech’s canary in the coal mine for future public listings

An IPO for the Ryan Reynolds—linked firm with a colorful past caps off a varied 1H.

Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?

GroupM's been replaced by WPP Media. But questions over the agency's future remain, including how it's leveraging AI and whether more clients are at risk of leaving.