Digiday+ Member Exclusives
-
Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025
This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer Jon Roberts on his plans for AI tech development in 2025.
January 16, 2025 -
Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers
This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.
January 15, 2025 -
Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off?
January 14, 2025 -
Digiday+ Research: More than half of publishers reported revenue increases in 2024
Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn't extend to the media industry as a whole.
January 14, 2025 -
Media Buying Briefing: Looks like brand safety’s back on the menu
What’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer could become a boon for media agencies — even if it means a lot of hard work ahead.
January 13, 2025 -
Media Briefing: What media execs are prioritizing in 2025
This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.
January 9, 2025 -
The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025
Discussions about generative AI will continue into 2025, and a lot of the industry hype around the technology revolves around the potential for it to make marketers’ jobs easier, faster and more efficient.
January 8, 2025 -
Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025
This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025.
January 8, 2025