CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.

Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market

This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit.

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings

Major brand marketers had C-Suite executives note their own worries about consumers during earnings calls.

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

This new set of families have an influence on each other’s consuming habits unlike prior generations.

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.

Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?

Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome.

Digiday+ Research Data Sheet: The state of subscription pricing

This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.

Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie U-turn

After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste.