The next billion: Marketers are finding their way on WeChat

With platforms like Facebook and Snapchat being blocked in China, Tencent-owned WeChat is a must-have for brands trying to woo Chinese consumers.

The next generation: VCU Brandcenter focuses on tech and data

At VCU Brandcenter, there’s a new focus on tech and data.

Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017

Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues.

The Russ effect: Russell Westbrook and NBA stars have turned into fashion icons

Since joining the league in 2008, Russell Westbrook’s style choices have been unabashed and -- importantly -- polarizing.

Richemont’s China opportunity

For the first time, Richemont is exploring e-commerce capabilities in the region.

‘Reinventing advertising’: An oral history of Facebook Beacon

Here’s the story of Facebook's Beacon ad product from people who were there.

The Rundown: Publishers sweat the ad details

In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more.

Fighting the man: How shadow organizations are creating change in marketing

Shadow organizations are putting the pressure on everyone, from big corporate brands to advertising agencies, with one message: Time’s up.