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Digiday+ Member Exclusives
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Artificial intelligence won’t take over media buying anytime soon
The hope for an easy button and letting artificial intelligence do media planning and buying for you is not coming in 2018.
January 4, 2018 -
Media agencies, already hammered by transparency issues, will face more turbulence in 2018
If 2017 was a year of pressure for media agencies, 2018 promises to be a time of pain as brands scrutinize their agency contracts.
January 4, 2018 -
The Rundown: Big questions for 2018
The new year means looking ahead to what is sure to be another turbulent year in media.
January 3, 2018 -
How Alibaba is positioning itself to crack Amazon’s dominance
Alibaba is already big in China, and now it's looking to expand into the U.S. and Southeast Asia.
January 3, 2018 -
Digiday Research: 64 percent of publishers are unaware if they’re on a brand’s blacklist
Digiday polled publishers to see if they were aware if brands had blacklisted them due to brand-safety concerns.
January 2, 2018 -
Publisher commerce ambitions will hit a wall in 2018
Many publishers looking to diversify their revenues put money into building up affiliate commerce operations in 2017. In 2018, they will have to reckon with Amazon's dominance.
December 22, 2017 -
2018 will be the year that marketers take control
The days of ignoring everything that’s wrong with digital advertising are over.
December 21, 2017 -
The Rundown: Media resolutions for 2018
From our top editors, here are our own resolutions for the media industry in 2018.
December 20, 2017