Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

In this week’s Digiday+ Research Briefing, we examine how Walmart’s impending acquisition of Vizio will bolster its Walmart Connect retail media offering, how agencies’ use of AI will be a hot topic at next week’s Media Buying Summit in Nashville, and how advertisers continue to be impacted by layoffs at Meta, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ Q4 earnings paint a gloomy picture of 2023

An analysis of four publishers’ Q4 and full-year 2023 earnings.

Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month

This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers.

Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’

As C-Suites look for growth through M&A, questions emerge for marketers at those companies: What happens to the brands?

Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week

Next week’s DMBS stage will host holding company executives, independent media agency leaders, clients and ad-tech experts who will share their knowledge, best practices and experiences with the audience.

Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

For brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success.

Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?

In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023

Midway through Q1, publishers share early signs of digital ad growth.