Digiday+ Member Exclusives
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Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfrontThis week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.
March 27, 2024 -
Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itselfAs influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.
March 26, 2024 -
Media Buying Briefing: Why sports investment is a lot more complex than it used to beThis isn't your father's sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases.
March 25, 2024 -
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailersTikTok's recent issues aren't affecting how much brands and retailers are spending on marketing on the platform yet — in fact, their marketing spend on TikTok is actually growing.
March 22, 2024 -
How media buyers view the retail media landscape — from Amazon to Walmart to WawaThe promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company.
March 21, 2024 -
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passesIn this week’s Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could cause agency investments to move to other platforms, how publishers are focused on direct-sold ads this year and how the ANA is instituting a “programmatic benchmarking report,” as seen in recent data from Digiday+ Research.
March 21, 2024 -
Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 editionExecs from Axios, Hearst, Semafor and Time, among other media companies, are heading to DPS to talk shop next week.
March 21, 2024 -
Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for nowThis week’s Future of TV Briefing looks at ad buyers' and sellers’ early expectations for this year’s upfront market.