Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil

Amazon tells advertisers to go all in on its platform during economic uncertainty.

Future of TV Briefing: CTV advertisers fail to reach 80% of households

This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and frequency calibrations are out of whack.

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

Branded content is moving up the ranks among publishers' revenue sources. This year, it's their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

Brandtech Group’s Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO — drilling deeply into agentic efforts on behalf of clients.

Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?

Experts share their thoughts on the most effective remedies to drive market impact.

​​Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers

When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing.

Media Briefing: From fringe to frontline – AI’s fast-track rise in newsrooms

Once dismissed as error-prone novelties — or outright threats to newsroom jobs — AI-powered tools are now being actively embraced by publishers.