Digiday+ Member Exclusives
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Media Briefing: This year’s search referral traffic shifts are giving publishers whiplashThis week’s Media Briefing looks at referral traffic from search and search-related platforms.
October 24, 2024 -
Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverageThis week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.
October 23, 2024 -
Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping seasonDigiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s.
October 22, 2024 -
Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creatorsBrands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far.
October 22, 2024 -
Media Buying Briefing: Overheard at the Media Buying SummitDuring the two Town Halls at DMBS, agency folk of all roles and stripes opened up about their challenges/pain points as well as the solutions to those challenges.
October 21, 2024 -
Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefitsDigiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S.
October 17, 2024 -
Media Briefing: Tech credits count for (some) compensation in publishers’ AI dealsThis week's Media Briefing looks at how publishers are receiving credits to use AI companies' large language models as part of content licensing deals.
October 17, 2024 -
Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnelThis week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys.