Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends

Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion.

Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings

Marketers are increasingly recognizing the benefit of collaborating with other brands on influencer marketing efforts and are anecdotally more keen to do so this year, according to five influencer marketing executives.

Research Briefing: Marketers are set to increase their upfront spending this year

In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement

Publishers' Q1 earnings show some promise in the digital ad market.

Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands

Programmatic advertising remains a stalwart among marketers' ad budgets, but that agencies' confidence in the channel has been shaken in recent months.

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire

What happens if that provocative campaign has the opposite of its intended effect? 

Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?

The latest new product is Merkury for Media, which aims to place all of Dentsu’s media for clients against first-party data coming out of Merkury, a global data, identity and insights platform.

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.