Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?

As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.

Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’

Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers. 

Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement

This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.

Digiday+ Research: Publishers take their focus off events as revenue dips

The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness

Marketers are considering the space more this year, according to agency execs,  with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July. 

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches – but experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance.

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

A Digiday+ Research survey found that marketers' X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers.