The buzz around blockchain as antidote to digital media’s ills is fading

Blockchain proved to be far more complicated than the ad industry and now disillusionment has set in.

Digiday Research: Ad buyers plan to buy more from Instagram and Amazon

A survey of 469 media buyers by Digiday found that 79 percent plan to increase spending on Amazon and 73 plan to do the same on Instagram.

Amazon’s move to New York shows how serious it is about advertising

Amazon’s move to New York reveals how serious the company may be about its burgeoning ads business, possibly launching a new talent crisis for agencies.

The Washington Post scrapped many programmatic tools to comply with GDPR

Months after GDPR took effect, the Post still has Google’s ad exchange in non-personalized mode.

‘There’s no people like me in places like this’: Confessions of black ad exec on advertising’s diversity problem

Agency leaders need to reboot the conversation on race and ethnicity in advertising, according to an ad executive.

Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019.

How Nike is using its new New York store to drive memberships

The idea for the store was to test and establish the blueprint used to improve and rethink all of Nike’s nearly 2,000 global retail stores.

The Rundown: Ad buyers’ biggest gripe is CMOs with ‘knee-jerk’ reactions

A common complaint from buyers is what they dub “knee-jerk” reactions from CMOs. One of the most interesting ones is how the stock market determines spending decisions.