‘Doesn’t really sit anywhere’: Connected TV is up for grabs between TV and digital ad buyers

Agencies are looking to avoid a world in which their TV and programmatic buyers are competing against one another for the same inventory.

Digiday Research: HBO does OTT better than rival networks

In a poll of 44 publishing, entertaining, and production executives, two-thirds say HBO Now is the TV network doing OTT the best.

The upshot of GDPR: Programmatic ad rates are rising

In some cases vendors have said that the average CPMs for ad impressions that have consent strings attached have risen between 20 and 100 percent.

Few marketers require performance guarantees for branded content

Less than one third of marketers say they require performance guarantees in contracts for branded-content campaigns

Video Briefing: Amazon turns up the heat on subscription video programmers

Amazon has helped streaming video programmers distribute their subscription channels and make money. Now it wants a bigger cut.

The Rundown: Time is running out for ad-funded online news

Sustainable business models for online media of any kind aren’t easy to come by, but for those attempting to fund quality news content with advertising alone, the chances of maintaining one are looking increasingly slim. The challenges facing ad-funded newsrooms are numerous, and they continue to mount. For one, online advertising isn’t getting any easier. […]

Publishers expect advertising to drive revenue growth in 2019

Update: A previous version of this story incorrectly stated Bustle expects to generate most of its new revenue in 2019 from events. In actuality, it expects events to be its fastest-growing revenue stream next year, but for most of its new revenue to come from advertising overall. Most publishers expect the majority of their revenue […]

‘Too many players, not enough choice’: What’s driving ad tech consolidation

Ad tech consolidation is nothing new, it’s just becoming more brutal. The recent string of acquisitions at the top end of the market: AppNexus’ $1.6 billion sale to AT&T, Grapeshot’s and Moat’s sale to Oracle, for a reported $325 million and $850, respectively, show big ad tech exits haven’t yet peaked. Yet for smaller players that […]