Media Buying Briefing: How agencies balance media and creative as AI projects ramp up

As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side.

Digiday+ Research: How do other retail media platforms measure up to Amazon?

Walmart and Target specifically are gaining ground among the marketers investing in retail media advertising, according to a recent Digiday+ Research survey of brand, retailer and agency professionals.

Research Briefing: Amazon faces retail media competition from Walmart and Target

In this edition of the Digiday+ Research Briefing, we examine how Amazon is facing retail media competition from Walmart and Target, how publishers are preparing for Amazon Prime Day despite a drop in affiliate commerce revenue and how X’s CEO was on a mission to drum up business at Cannes, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers pitch women’s sports as advertiser interest grows

Publishers are leaning into the opportunity to score more ad dollars from marketers that are eager to enter this category.

Future of TV Briefing: Why digital advertisers need bridge metrics for streaming

This week’s Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming.

CMO Strategies: Retail media’s rise — from Amazon to eBay

While retail media has a ways to go before competing with No. 1 marketing channel social media, it’s making rapid strides as its strengths become more clear.

Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon

The most prestigious event in tennis begins next week.

Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies

There are two ways to look at the emerging influencer marketing industry: the talent side and technology side of the business.