Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops

At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients.

Digiday+ Research: Marketers plan less upfront spending this year

Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year.

Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers

After months of anxiety and speculation, Google’s AI Mode in search has arrived. Here's what it means for publishers.

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated.

Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee

The NFL is everywhere across the video spectrum, and it's leading the way for sports to be the centerpiece of upfront buying and selling.

Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race

Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and a harbinger of further ad tech consolidation.

​​Digiday+ Research Briefing: A look at how tariffs could impact consumer and advertiser spending

In this edition of the Digiday+ Research Briefing, we examine the impact of tariffs on consumers, retailers and advertisers. As uncertainty remains, we look at some different predictions and their impacts.

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches.