Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement.

Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?

If you feel like everything is turning into an ad network that might be because, well, everything is turning into an ad network.

Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR

The mini holding company is once again pushing aggressively into the AI space, launching two new product/services with the goal of creating a new category of client

Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates

Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform.

Research Briefing: Publishers invest in programmatic ads despite budget and data challenges

In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the "Fortnite" ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future, as seen in recent data from Digiday+ Research.

Media Briefing: Why business publishers are finding value in social video ad revenue

Business publishers are turning their attention more to social video as advertiser interest -- and ad inventory -- opens up.

Future of TV Briefing: 5 trends to track in this year’s upfront market

This week’s Future of TV Briefing looks at the changes that may — or may not — transpire during this year’s upfront cycle.

Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’

Fewer marketers brought up Pride to agency execs who say that anecdotally it’s been noticeably quieter this year than in previous years, even last year.