Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

Amazon continues to make a concerted effort to “elevate” its pitch to advertisers.

Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?

TikTok last week launched another creator program as social platforms continue battling over creators — and agencies say it could help keep Gen Z and creators on the app and drive growth for brands during uncertain times.

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research.

Media Briefing: Why some publishers are resurrecting their print magazines

Nylon and Complex are bringing back print, but see more opportunity than just pure ad revenue.

Pitch deck: How Amazon is talking to marketers about Performance+

It's designed to make campaign creation and management as easy as possible, and sits within Amazon’s demand-side platform.

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.

Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends

Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion.

Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings

Marketers are increasingly recognizing the benefit of collaborating with other brands on influencer marketing efforts and are anecdotally more keen to do so this year, according to five influencer marketing executives.