Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees

This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City.

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Digiday’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. This first installment looks specifically at Instagram.

Ad Tech Briefing: The Trade Desk’s S&P 500 debut over AppLovin’s highlights lingering issues around maturity

While S&P 500 selection criteria is nuanced, the snub of a peer with a much larger market capitalization warrants questions. 

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

Most buyers agree that streaming now attracts at least half of all upfront ad dollars, and there are a few reasons for it.

Digiday+ Research: Publishers identify the top trends among Gen Z readers

Gen Z makes up a very small percentage of publishers' readership, but those Gen Z audience members are consuming their news anytime, anywhere.

Media Briefing: AI is the new middleman, and it’s coming for the browser

The rise of the AI browser war could accelerate the decline of publishers' search traffic and the push to get paid by AI companies.

Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market

This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement.

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue’s ‘Wedding of the Year’

The ‘brand safety’ debate is threatening to derail the IPG-Omnicom merger, while questions are raised on the integration of Annalect and Acxiom.