Future of TV Briefing: Why digital advertisers need bridge metrics for streaming

This week’s Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming.

CMO Strategies: Retail media’s rise — from Amazon to eBay

While retail media has a ways to go before competing with No. 1 marketing channel social media, it’s making rapid strides as its strengths become more clear.

Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon

The most prestigious event in tennis begins next week.

Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies

There are two ways to look at the emerging influencer marketing industry: the talent side and technology side of the business.

Research Briefing: Amazon is having a busy week at Cannes

In this edition of the Digiday+ Research Briefing, we examine Amazon Ads’ new AI offerings and Omnicom partnership, how influencer agencies are capturing attention at Cannes and GroupM’s 2024 ad spending forecast, as seen in recent data from Digiday+ Research.

Media Briefing: Top takeaways from the Digiday Podcast Creator series

The biggest themes from some of the internet's biggest creators.

Future of TV Briefing: A Q&A with BET’s Louis Carr on the upfront market so far

This week’s Future of TV Briefing features an interview with BET’s Louis Carr about how this year’s upfront market is progressing.

Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes

In this edition of the Digiday+ Research Briefing, we examine how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers, as seen in recent data from Digiday+ Research.