Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation

Berger, senior vp of innovation for Publicis Media, finds testing new technologies is often about building off of existing trends – and being able to embrace rapid testing.

Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics

In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research.

Media Briefing: How the digital publishing industry has fared so far in 2024

Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1.

Future of TV Briefing: How the future of TV has shaken out so far in 2024

This week’s Future of TV Briefing recaps the top stories from the first six months of 2024.

Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue?

Many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past.

Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’

Some already seem to believe. Marketers including the likes of Klarna, U.S. Bank, and, most recently, Toys ‘R’ US have been touting the use of generative AI and the ability to speed up processes as something that’s already helping them.

Media Buying Briefing: How agencies balance media and creative as AI projects ramp up

As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side.

Digiday+ Research: How do other retail media platforms measure up to Amazon?

Walmart and Target specifically are gaining ground among the marketers investing in retail media advertising, according to a recent Digiday+ Research survey of brand, retailer and agency professionals.