Digiday+ Member Exclusives
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CMO Strategies: A guide to display ads — benefits, obstacles and trendsThe third installment of Digiday's 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.
July 17, 2024 -
Future of TV Briefing: How talent managers see creators’ professionalism levels increasingThis week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.
July 17, 2024 -
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right nowAnecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
July 16, 2024 -
Media Buying Briefing: Retail media has become a full-funnel play for media agenciesHolding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space.
July 15, 2024 -
Media Briefing: Publishers reflect on ad revenue midway through 2024Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out.
July 11, 2024 -
Future of TV Briefing: How creators are setting themselves up for the career long haul
This week’s Future of TV Briefing looks at how creators are preparing for the career long haul.
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Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potentialThe 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.
July 10, 2024 -
Marketing Briefing: What to make of the major marketing trends of the first half of 2024Marketers looked to generative AI, creating ad networks and more to drive their businesses throughout the first six months of the year.
July 9, 2024