Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown

The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist.  

Media Buying Briefing: When EQ is just as important as IQ in helping clients grow

Boathouse's appeal is its contrarian streak -- few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients.

Media Briefing: Publishers catch new vibes from Meta on AI licensing

Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing. 

Future of TV Briefing: WTF is co-viewing measurement?

This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.

Ad Tech Briefing: Google readies its last stand in latest antitrust trial

As the ad tech trial of the century enters its final phase, the DOJ and Google unveil their courtroom plays.

Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries

Brands are worried about what AI search tools represent them -- and whether that can be measured and influenced.

Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook

Amazon is fast becoming a partner du jour for publishers: a kind of post-cookie data wingman that’s helping them monetize the approximate 70 percent of the open web that’s now unaddressable. 

Future of TV Briefing: The investment landscape for creator-owned businesses

This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses.