Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings

Major brand marketers had C-Suite executives note their own worries about consumers during earnings calls.

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

This new set of families have an influence on each other’s consuming habits unlike prior generations.

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.

Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?

Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome.

Digiday+ Research Data Sheet: The state of subscription pricing

This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.

Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie U-turn

After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste.

Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil

Amazon tells advertisers to go all in on its platform during economic uncertainty.

Future of TV Briefing: CTV advertisers fail to reach 80% of households

This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and frequency calibrations are out of whack.