Case Study: How PBS programming informs its YouTube strategy — and what it looks like when it gets there

PBS has a "deluge" of content that needs to be strategically placed across online channels. Here's a look at how PBS does it in this Digiday+ Case Study.

Marketing Briefing: ‘This year is tougher’: Another virtual Cannes Lions shifts focus to creativity as agency execs count on a return next year

The return of in-person meetings for some vaccinated execs is more appealing that sitting in on another virtual conference. That’s not to say people won’t be attending Cannes but the excitement is more palpable for in-person business meetings, according to agency execs and industry observers.

Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies

Snapchat and TikTok have quickly gotten traction with brands and agencies. Read the latest Digiday Research.

Digiday Research: Publishers have checked out on platforms

As platform audiences continue to swell, their ad products mature and advertisers continue to pour money into them, publishers today consider most platforms neither a valuable source of revenue nor an important channel for brand-building, new Digiday Research reveals.

Media Buying Briefing: Agency holding companies are busy trying to advance DE&I efforts, but take divergent paths to get there

Agency holding companies continue to push DE&I initiatives, but are taking different pathways to achieve their goals.

Media Briefing: How media companies’ DE&I efforts, office return statuses are affecting hiring

This week's Media Briefing looks at how issues like diversity, equity and inclusion and office return statuses are factoring into media companies' ability to hire people.

Future of TV Briefing: Instagram is taking a ‘mix and match’ approach to money-making tools for video makers

As a digital video platform, Instagram has not necessarily carved out a niche among video publishers and individual video creators. But that may be becoming more of a feature than a bug.

Marketing Briefing: ‘Trifecta of industry buzz’: Marketers remain bullish on TikTok despite rising costs

Ad buyers say that it’s not surprising that TikTok is upping the cost of its premium ad units as the platform has grown in popularity and shown it can have an impact on culture.