Programmatic Marketing Summit Recap: Contextual targeting gets a new look as the loss of third-party cookies looms

The search for post-cookie solutions rumbled on at Digiday's Programmatic Marketing Summit.

Digiday+ Research: Vaccination requirements rare among publishers, agencies

The industries' professionals are also far more likely than average to be vaccinated.

Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays

As more people move to shop online, the lines between Black Friday and Cyber Monday blur, making it harder for advertisers to stand out online.

Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray

One attempt to bring more rigor and order to a confusing marketplace is a partnership between a programmatic ad platform for the cannabis market, and a French firm that’s in both the SSP and DSP sides of the business.

Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers.

Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers

Regardless of size, publishers are taking a careful approach to incorporating alternate identifiers into their businesses.

Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022

Procter & Gamble is an early mover -- as to be expected from the largest advertiser in the business -- but it’s not alone in continuing to move various marketing capabilities in-house despite the pandemic. According to a new Forrester report, 77% of global organizations now have some form of in-house agency; that’s up from 68% in 2018.

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform.