Future of TV Briefing: How TV’s different measurement undertakings fit together

In this week's Future of TV Briefing, let's try to make sense of the different attempts to tackle TV's measurement problem.

Digiday+ Research: Going into 2022, agencies are still spooked about the Great Resignation

Thanks in part to the "war for talent" that broke out last year among agencies, the Great Resignation looms large in agencies' minds going into 2022.

Marketing Briefing: ‘With empathy and agility’: How marketers are dealing with Omicron disruptions and delays

Agency execs say client pitches for new business are being pushed back and contingencies for some creative as well as experiential efforts are increasingly needed.

Media Buying Briefing: Catalina edges deeper into media territory with new Blockgraph partnership, and others

The company has struck partnerships with a host of media companies and ad-tech providers to transform into an omnichannel provider of data, insights and audiences.

Media Briefing: What challenges and opportunities await the media industry in 2022

In this week's Media Briefing, Digiday's media team looks ahead to the topics and trends that are likely to be focal points for media companies' operations this year.

Future of TV Briefing: 5 questions that will shape the future of TV in 2022

The Future of TV Briefing this week looks ahead at the top questions likely to dominate the TV, streaming and digital video industry in 2022.

Digiday+ Research: 2021 was great for publishers, and they expect major revenue growth in 2022

More than 20% of publishers expect annual revenue growth of more than 25% in 2022.

Marketing Briefing: Marketers rethink CES as in-person activities continue ‘to be a gamble’ with the Omicron variant

The disruption of yet another in-person event amid another wave of Covid-19 has some marketers and agency execs resigned to the long-term shift of hybrid events and hybrid work models.