Digiday 2022 Media Agency Report: The state and future of the media agency, client spending, staffing and beyond

Digiday’s first annual media agency report examines the current and future state of the media agency, including client spending (within media channels and by client categories) and agencies’ own investments in staffing and practice areas.

Media Briefing: How Semafor’s Ben Smith is building a new global newsroom

Digiday caught up with Ben Smith to hear how the company is managing a global newsroom of 60 people and if those inescapable Twitter ads actually drove people to subscribe to its newsletters.

Future of TV Briefing: A Q&A with NBCUniversal’s chief data officer John Lee

This week's Future of TV Briefing features an interview with NBCUniversal's chief data officer John Lee about the Comcast-owned media conglomerate's first-party data efforts.

Digiday+ Research: Influencer marketing falls on uneven ground between ad spend, confidence

Brands and agencies are aligned when it comes to how much they spend on influencer marketing and how confident they are that influencers drive successful marketing. However, both groups had a significant gap between that spend and confidence.

Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’

For marketers and agency execs, leaning into the trend can allow brands to feel “more accessible and increase the magnetism of brands.”

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads.

Media Buying Briefing: Overheard at DMBS ‘No one’s loyal because you’re cheap’

Illuminating insights from the unvarnished and honest thoughts of the people in the media agency world who do the day-to-day work, as shared in out Town Halls.

Media Briefing: How publishers are trying to get around the registration wall problem

Publishers have a registration wall problem, but email alerts, Facebook ads and asking politely seems to be doing the trick to get readers' emails.