Digiday+ Research: Agency remuneration models are poised to change in 2022

Just around one third of agency respondents said that their agency's remuneration strategies would stay unchanged.

Media Buying Briefing: As independents set bullish goals for 2022, they grow their consultative powers

Many independent agencies enter 2022 extremely optimistic because they just closed the books on a banner '21. Will they be able to keep it up?

Media Briefing: Publishers grapple with an existential crisis as they prepare for post-cookie landscape

This week's Media Briefing looks at why some publishers would prefer to completely reset the online ad market amid the third-party cookie's demise rather than repeat the problems the cookie introduced.

Future of TV Briefing: The definition of a household is complicating the industry’s measurement makeover

This week's Future of TV Briefing looks at the definition of a household dilemma that complicates the industry's measurement makeover and includes a video skit to illustrate the situation.

Digiday+ Research: Where publishers see revenue growth in 2022

Publishers with diversified businesses are less optimistic about ads growth than those focused purely on advertising.

Marketing Briefing: With fewer live events and opportunities, the Super Bowl may be even more important for marketers this year

With the Grammy’s recently postponed and the Golden Globes off the air, the opportunity to reach live audiences this time of year have dwindled outside the Super Bowl.

Media Buying Briefing: ‘Permanent beta’: Another European media agency plots U.S. expansion

A recent change in leadership in running Mediaplus' U.S. operations signals the German-owned media agency is getting serious about ramping up here.

Media Briefing: Publishers confront leaky social platforms as commerce revenue growth slows

In this week's Media Briefing, media editor Kayleigh Barber looks at how publishers like Apartment Therapy and Group Nine are dealing with social platforms' commerce limitations.