Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings

Less than a week into Elon Musk's acquisition of Twitter, advertisers are mixed on what's next.

Digiday+ Research: Publishers are short on ad sale optimism heading into the holiday season

Publishers are walking a thin line between optimism and pessimism about ad sales heading into the holiday season, a Digiday+ Research survey found, marking a big difference from last year when publishers were clearly optimistic about ad revenue.

Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing

As content marketing demands grow, agencies are turning to Web3 and content creators as the way forward.

Digiday+ Research: Publishers go simple for holiday subscription discounts this year

Publishers who have plans to discount subscriptions for the holiday season will mostly focus on simple percentage discounts this year, a Digiday+ Research survey found.

Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover

This week’s Future of TV Briefing looks at the dividing line that digital video platforms represent as the TV ad measurement ecosystem undergoes its overhaul.

Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences

Over the years, “Priceless” has become more than an advertising tagline for the brand but an overall marketing ethos.

Digiday+ Research: A third of publishers never discount subscriptions

A survey of publishers found that 32% said they never discount subscriptions, and subscription discounts aren't tied to the holiday season for the majority of publishers.

Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes

Lo-fi rebundling: a renewed realization that media, creative and data in the agency world need to work together at the outset of figuring out solutions for clients in order to create more effective solutions.