Digiday+ Research: Agencies, brands don’t agree on specific path beyond third-party cookie expiration

Seventy percent of agency and brand pros said they're actively preparing for the death of the third-party cookie -- but so far there is still no majority on what specifically will replace cookies, Digiday+ Research found in a recent survey.

Marketing Briefing: ‘In on the joke’: Actor Jon Hamm on what’s right for him as a pitchman, how he works with brands

Digiday caught up with Hamm to hear about how he works with brands, how he decides what’s right for him as a pitchman and whether or not he’s seen the Zoomerified Don Draper meme. 

Media Buying Briefing: Court Avenue’s Kenny Tomlin explains how the network will grow in a recession

Through a combination of acquisition and organic expansion, Court Avenue hopes to ride out the recession and still achieve 25-30 percent growth.

Media Briefing: The pros and cons of three commerce pricing models

In this week’s Media Briefing, media editor Kayleigh Barber breaks down the different pricing models that commerce publishers use.

Future of TV Briefing: How TikTok took over VidCon in 2022

This week’s Future of TV Briefing recaps how TikTok -- and TikTok creators -- overtook VidCon, the digital video industry's annual gathering that took place last week in Anaheim, California.

Digiday+ Research: Emotions are mixed among agency, brand execs amid cookie deprecation

Third-party cookie deprecation brings with it an emotional roller coaster for marketers, so Digiday took to the source to learn more. Research found emotions range from understanding to worry to relief.

Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care

Marketers and agency execs say they are focused on making sure employees, especially those in states where abortion access is now unavailable, know about the updated health care policies.

Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’

Ask 10 media buyers their most important issues at Cannes Lions, you’ll get 11 different answers. The one consistent theme expressed: happiness at being able to get together again in person to share ideas, visions, deals and frustrations.