Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work

Marketers are asking agencies to pitch for the potential to become an AOR, but they have to run a project first. Should the project be a success, then the agency can become AOR. 

Media Buying Briefing: What you’ll learn at the Media Buying Summit this week

At Digiday's Media Buying Summit, we strive to tackle the major issues on the minds and desks of media agency executives and staffers, and we seek out experts in those fields to share their stories of success and challenge.

Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

U.K. publishers are taking risks in the U.S. to increase the revenue and audience potential of this market.

Future of TV Briefing: How TV and streaming businesses fared in the fourth quarter of 2022

This week’s Future of TV Briefing looks at the latest round of quarterly earnings reports from companies including Disney, Netflix, Roku and Warner Bros. Discovery to sift through what they signal about the state of the business.

Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half

While marketers are cautiously optimistic for a better second quarter than they anticipated a month ago, the focus continues to be on flexibility, as marketers are hoping for the best but making sure their plans won't set them up for the worst.

Digiday+ Research: When it comes to emerging tech, agencies and publishers only have eyes for AI

When it comes to emerging technologies, both agencies and publishers are overwhelmingly bracing for the impact of AI.

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

The ways in which attention metrics are being put to use by media shops is heading in different directions, depending on the holding company. It boils down to whether they're using it as a KPI or a currency. 

Digiday+ Research deep dive: Agencies and brands lose confidence in Facebook, even though they still spend there

Agencies and brands continue to put marketing spend toward Facebook, but the buy side's confidence in the platform is trending downward — more so for brands than agencies.