Media Buying Briefing: IPG and its many challenges (and opportunities)

The holding company is experiencing lots of challenges. But the payoff in the end could be worth the trouble, since it may become the biggest purveyor of principal media.

Digiday+ Research: Site traffic declines are publishers’ biggest concern this year

Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they'll be on repeat again this year.

Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans

In light of BuzzFeed's plans to launch its own social media platform, the Media Briefing evaluates other media companies' past attempts to do the same.

Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano

This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast.

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing.

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

Any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from the holdcos — a truth that has independents and smaller holdcos licking their chops at what they hope will be a windfall of client defectors.

Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong

Agencies are overwhelmingly concerned about client budgets in 2025, but they're also optimistic that it will be a good year overall.

Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet

Some podcast execs expanding their video production efforts aren't won over by Spotify’s push into video podcasts yet, due in part to growth they're seeing on YouTube.