Marketing Briefing: How brand safety has changed — even as Musk goes after GARM

This edition of the Marketing Briefing isn’t to predict what will happen but to get a sense of the current brand safety conversation that’s happening between advertisers and agency execs now outside of the current lawsuit hubbub.

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV

Media agencies with clients investing in sports need to do a bit of rethinking on how to approach those investments. As a result they're developing new practices and opportunities to integrate with leagues and athletes.

Media Briefing: Pubs’ Q2 earnings look rosy thanks to AI deals and an improved ad market 

So far, so good for (some) publishers' bottom lines in 2024.

Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide

This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses.

Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore

The timeline for holidays and traditional promotional cycles like say Black Friday and Cyber Monday that made up seasonal marketing efforts have changed and stretched out in recent years.

Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands

While brands' Facebook usage and spend remain strong, the platform is being eclipsed by Meta sibling Instagram.

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat's efforts to attract marketers and how brand safety remains a concern across social media platforms.

Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024

Publicis Groupe, followed closely by Omnicom, posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024.