This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.

The key question are: whether the medicine will be worse than the illness, and is the a case of too little too late?

Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.

In the race to build brands around AI assistants, the stakes are higher than empathy.

Digiday’s 2025 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of agentic AI on the agency landscape.

The AI space is growing crowded, with companies vying to set AI standards and build marketplaces to help publishers monetize content.

This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app.

Digiday+ Research examined which commerce channels are dominating brands' and retailers' holiday strategies this year, and how some are moving away from Amazon and looking at other channels heading into Q4.