Contractual clarity and guardrails are non-negotiable when the machines take over running ad camppigns.

While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.

Dentsu just retained Heineken's global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no.

Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug. That shrug tells you everything […]

Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.

Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.

Ad tech companies seek to redefine themselves as Yahoo's StationOne integration advances interoperability push.