When characters and mascots are allowed to live inside generative systems, they stop being event-based and start becoming environmental.

This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals.

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

Advertisers are placing greater emphasis on price and performance, often at the expense of transparency and control.

The veteran of many agencies is trying to refit the industry association to service an industry he sees undergoing a rebirth.

Amazon is positioning Twitch as a defining asset in its CTV ambitions.

Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.

The job isn’t execution anymore. AI handles that. The job is judgement.