for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Snapchat is an app built on sending fleeting photos, but now its latest tool is letting people hang on to them longer.
The messaging app is rolling out “Memories,” a tool that lets users save snaps and their stories on Snapchat’s server instead of their camera roll. The saved snaps can be edited with stickers and filters and be shared again through their Story or in private messages.
“It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story,” Snapchat explained in a blog post, perhaps implying that it’s one-upping the #TBT game over Instagram.
Snapchat is also adding a “My Eyes Only,” a password protected folder on the app to keep prying eyes away from embarrassing or, presumably, erotic snaps.
People love saving their snaps and sharing them on Twitter and Facebook, so the move is meant to make doing that easier while keeping them within the app even longer. Memories and the other tools will become available to all users within the month.
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