Facebook is expected to reveal its grand chatbot plans at tomorrow’s F8 developer conference.
The social network is providing developers with the tools so brands can build chatbots that can integrate with Facebook’s Messenger app, according to TechCrunch, which reported that the technology will be the focus of the two day conference.
In addition to chatting with friends on Messenger, the chatbots will spit out images and call to action buttons to let people view their online orders (i.e. a UPS chatbot), book restaurant reservations, plane tickets and car services. People will be able to download the chatbots from a new store.
Facebook is also said to be working on live video and chatting capability to connect brands with people in need of instant help. That could be a blow to Twitter, which has become the go-to app for people to complain to airlines. For its part, Twitter recently added a new button for brands that lets them speak privately with people
Facebook had no comment.
A smattering of brands have tiptoed into offering services on Facebook Messenger. For example, Everlane offers same-day clothing delivery in some cities, Dutch airline KLM sends flyers boarding passes through it and people can order an Uber there. Publishers, like the Washington Post, are also experimenting with their own bots.
Facebook could be the big boost that brings chatbots to the mainstream. While the technology has been in use since the 1960s, Facebook’s scale could be a big mainstream moment for it since more than 800 million people use Facebook Messenger.
More in Media
Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators
The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.
Kroger’s new CEO, a Walmart veteran, is focused on speed and execution
Foran joined Kroger in February after serving as CEO of Air New Zealand since 2020. Before that, he was president and CEO of Walmart U.S. for about six years.
In Graphic Detail: The real impact of creators at the World Cup
The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.