UK October 28

Despite Facebook’s recent virtue-signaling on privacy, the company does not make it clear to people that when they deactivate their accounts, its vampiric data connections continue to suck new information from advertisers, revealing people’s personal interests, recent purchases and other interactions. Read more below.

• Facebook does not make it clear to people or advertisers that, when accounts are deactivated, its vampiric data connections continue to suck in new information.
• In this week’s Digiday+ Media Briefing, media reporter Sara Guaglione looks at how companies’ supply chain challenges are affecting publishers’ commerce businesses heading into the holiday shopping season.
• It’s 100 days since the WFH mandate was lifted in the U.K. and Brits have embraced their newfound flexible working with relish.
• For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product.
• As video games move toward the center of culture and the gaming audience continues to widen, marketers have adapted on the fly. More in this Digiday+ case study.
• ​​Building audience segments has allowed Digital Trends Media Group to more efficiently target commerce content at its readers.
• As the FTC makes moves to get tougher on big data-gobbling tech, partisanship, politics — and the agency’s past — could get in the way.
• In addition to protecting creators’ wellbeing by diversifying RTS’s revenue streams, Anys hopes to use her company to create more opportunities for female streamers and other creators in marginalized groups.