Only a few spots left to join us for AI Marketing Strategies
Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
UK October 11
Most working professionals (75%) believe it’s important that their employers mandate getting the COVID-19 vaccine before returning to the office. How companies are handling this enforcement is creating tension with employees. Read more below.
- Any vaccine mandate will have an impact on the hiring process, and this could cause tension in sectors where there are significant skill shortages.
- The LGBTQ+ community’s purchasing power is growing, estimated at $3.6 trillion globally. Media agencies and clients are devoting considerable effort to plan and execute campaigns that target the cohort. More in this Digiday+ Media Buying Briefing.
- Harvard Business Review created a new vertical focused on reaching younger audiences on social channels to grow this demographic.
- As the world continues to reopen, a regional real estate brand is placing its bets on out of home advertising to increase brand awareness and capture commuter attention.
- Danielle Gonzalez takes over just nine months since Dentsu folded its Vizeum media shop into iProspect to form a full-service media shop with a particular focus on performance. More in this Q&A.
- A good hybrid events strategy does not focus solely on the return to in-person. More in this Digiday+ case study of Essence’s game plan.