UK March 4
A year ago CEOs were focused on the pandemic. The term Covid-19 was repeated countless times by them to explain to analysts performance and forecasts. Now, the recurring word is “headwinds.” If it wasn’t macroeconomic issues, it was the need to continue contorting their businesses around an ever-fragmenting media landscape. CMOs are having to do more as a result. And in doing so work across more disparate parts of their businesses than ever before. Read more below.
- Here’s a look at the role of a CMO, where the demands of the job seem to shift every quarter.
- The adoption of dynamically-inserted podcast ads, especially the ones not read by a podcast host, could spell the end of the “magic” of the medium.
- The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers — but not Nielsen — as dues-paying members?
From our sister site, WorkLife:
- Now we’ve broken the mold on traditional work structures, a host of new-fangled terms have become part of our daily conversations. Here are the ones you need to know.
- Business leaders — many with Ukranian ties, others with none except for our common humanity — are working overtime to ensure that the people of the war-torn nation get the aid they desperately need.