CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
UK March 2
Russia’s war on Ukraine is forcing advertisers to think long and hard about where is and isn’t acceptable for their ads to run. As a result, news publishers are not seeing ad revenues grow despite upticks in traffic. Read more below.
- To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage.
- Esports is creating a place for non-male gamers. Brands are taking notice.
- This week’s Digiday+ Future of TV Briefing looks at a few of the top questions on the minds of both buyers and sellers as this year’s annual buying cycle commences.
From our sister site, WorkLife:
- WTF is jobfishing (and how to avoid it).