UK January 12

​​The time is ripe for media acquisitions, and many acquisitive companies are using a similar playbook: snap up assets that complement an existing portfolio, plug them into shared tech infrastructure, then maximize the resulting scale with direct sales. After spending over $400 million buying up titles last year, Future plc has used that playbook to the benefit of its balance sheet. This is the eighth story in a Digiday series that will look at the people and companies at the center of media’s defining storylines. Read more below.

• Future spent over $400 million buying up media properties last year. It will have to prove it can continue to boost growth in the things it bought.
• In this week’s Digiday+ Future of TV Briefing, let’s try to make sense of the different attempts to tackle TV’s measurement problem.
• OOH is well on the way to recovering and even exceeding its lost revenue. Bager explains why and how the comeback is happening and predicts what to expect in 2022.
• DTC intimates brand Adore Me looks to diversify its media mix with more video and away from performance vehicles like Facebook.
• Prominent esports organization Andbox hires James Frey as CEO to lead a push into the entertainment world.
• And from our sister site, WorkLife: How future office must consider the importance of workplace friendships.