UK Jan 3

Vivek Sharma likes to play video games on company time. Fortunately, this qualifies as research. Sharma leads Meta’s Horizon team, which is tasked with constructing the company’s place in the metaverse — the persistent, immersive virtual space that Mark Zuckerberg sees succeeding the modern internet. This is the first story in a Digiday series that will look at the people and companies at the center of media’s defining storylines. Read more below.

• Meta’s Vivek Sharma plans to transform Horizon into a cohesive metaverse platform.
• WTF is automatic content recognition?
• As 2022 ushers in a new era of democratization, how will media agencies react? More in this Digiday+ Media Buying Briefing.
• How publishers experimented with NFTs in 2021.