UK December 1

More than two years after renewing focus on its live-stream shopping product, Amazon Live, Amazon is still mostly reliant on an eclectic collection of reality TV stars and YouTubers to deliver live video content, despite months of efforts to recruit publishers and the audiences they’ve amassed on other platforms. Read more below.

• Amazon wants publishers to drive their audiences toward the e-commerce platform’s shoppable videos. Many are skeptical.
• Digital agency Acadia is focused squarely on winning mid-sized clients that the holding companies usually pass over or don’t treat seriously enough.
• The Digiday+ Future of TV Briefing this week explores how the balance of power is shifting between individual video creators and the companies that have built businesses around them.
• As DE&I conversations continue throughout corporate America, a communications professional who identifies as LGBTQ says intersectionality needs to play a bigger role.
• As Condé Nast shifts to a consolidated global content strategy, editorial teams around the world are working more closely at AD to coordinate the publication of feature stories, videos and new franchises.
• The search for post-cookie solutions rumbled on at Digiday’s Programmatic Marketing Summit. More in this Digiay+ recap.

Check out our new sister site, WorkLife, covering the future of the workplace:

While organizations believe the working environment and workplace support systems have improved since before the pandemic, employee sentiment tells a different story.