July 6

As the threat of a global recession tightens like a coiling python, more companies are taking the precautionary step of improving their business-to-business marketing chops. That includes Horizon Media, the largest independent media agency in the business. Read more about its strategy.

Additional coverage:

• This week’s Digiday+ Future of TV Briefing recaps the first half of 2022 for the TV, streaming and digital video industry and what it may portend for the second half of the year.
• Agencies are more likely to post on Instagram on behalf of their clients than Facebook, Digiday+ Research found. But agencies also said the platform’s brand-building value has declined.
• “Greenwashing” dominated public discourse at Cannes Lions this year, but trumpeting the power of tech isn’t enough without human commitment.