Daily September 5

As media companies examine their office space usage, hybrid employees support reducing real estate footprints to cut costs.

Additional coverage:

  • Numbers and data points alone aren’t enough to solve advertising’s diversity problem, according to Kai Deveraux Lawson, Dentsu Creative’s diversity, equity and inclusion lead.
  • Buyers say that clients are still relying on outdated models that guide them toward spending more ad dollars in linear TV (broadcast and cable networks), which has the least amount of inventory available. More in this Digiday+ Media Buying Briefing.
  • Sweatcoin, an app that rewards daily steps with an in-app currency, partnered with OKCupid this summer to offer free, three-month premium memberships for people who use the dating app.