Daily September 2
With its arena-filling events and six-figure salaries, the esports industry has come a long way since the early days of competitive gaming. Here’s an oral history.
Additional coverage:
- As Covid concerns continue to wane and people venture back outside, baby care brand Coterie is leveraging OOH advertising.
- To drum up support for the latest installment Dragon Ball Z, Toei Animation turned to Fortnite for a crossover fans of both franchises have dreamed about for years.
- DTC orthotics brand Fulton is pairing guerilla-marketing efforts with digital to help the one-year-old brand stand out to younger consumers — well before they need to think about orthotics.