Daily September 16

Google’s ever-growing influence over media dollars is unquestionably a headline-grabbing issue. The same can’t be said for Apple. So even when Apple’s marketing says it must upend data collection methods that are inextricably linked to advertising because they breach people’s privacy — it chimes with fans. That’s regardless of the fact that in doing so, Apple has made its own ads offering relatively more competitive. This is the fourth piece in our Long Goodbye series, covering life after the third-party cookie. Visit our continuously updated landing page here. Read more below.