Daily October 11

Most working professionals (75%) believe it’s important that their employers mandate getting the COVID-19 vaccine before returning to the office. How companies are handling this enforcement is creating tension with employees. Read more below.

• Any vaccine mandate will have an impact on the hiring process, and this could cause tension in sectors where there are significant skill shortages.
• The LGBTQ+ community’s purchasing power is growing, estimated at $3.6 trillion globally. Media agencies and clients are devoting considerable effort to plan and execute campaigns that target the cohort. More in this Digiday+ Media Buying Briefing.
• Harvard Business Review created a new vertical focused on reaching younger audiences on social channels to grow this demographic.
• As the world continues to reopen, a regional real estate brand is placing its bets on out of home advertising to increase brand awareness and capture commuter attention.
• Danielle Gonzalez takes over just nine months since Dentsu folded its Vizeum media shop into iProspect to form a full-service media shop with a particular focus on performance. More in this Q&A.
• A good hybrid events strategy does not focus solely on the return to in-person. More in this Digiday+ case study of Essence’s game plan.